How I’m Getting Ready for NYFW + Get Invited To Shows, Parties + More

Blazer: Vintage (similar)| Bandeau: Primark (similar) | Sunnies: Primark (similar) | Shoes: Stuart Weitzman | Lip Color: Tarte Creamy Matte Lip Paint

Well, the time has come! New York Fashion Week is in less than a month and it’s about to get busy. I thought writing about how I’m preparing and getting ready for NYFW would be of interest to some other bloggers and workers in the fashion industry…maybe? I know for certain that I’m only attending 1-2 shows so far, so it won’t be anything too crazy, but I want to show you how I prepare and how I got invited!

This is super fun because this time will actually be my first time at NYFW, on behalf of my own brand, which is super exciting for me. My blog has honestly come so far in the past couple of years I’ve been doing this thang, and I’m so excited to celebrate at NYFW!

Email press agencies & brands.

It’s August 24th as this blog post is written and NYFW starts September 6th, so I started doing my NYFW work last week. Sending out professional, personal, and kind emails took up the majority of my week! If you are a blogger and want to attend a show in NYFW, you need to email like crazy. For getting invites to shows if you aren’t a blogger with lots of followers, you need to request an invite via email. Email press agencies and ask if they have any shows they’re coordinating and if you can request an invite. Email brands directly through their press contact email and ask to be invited. Keep it short, sweet, professional, and definitely not arrogant or self-entitled. I ended up sending emails to over 100 press agencies and brands. I used this extremely helpful list to help me gather all of my contact emails.

It’s obviously going to be way too long and tedious to send a personal email to over 100 agencies and brands. So, I definitely suggest you write up a general email template and tweak it for each brand. Remember: short, sweet, professional. Having a general email you can carefully copy and paste makes the process so much easier! Include your link to your blog, and social media links in your signature. Include a media kit, too, if you have one.

Find social/networking events & parties.

Now, moving on from emails to press agencies and brands, it’s time to email for social events! There’s a ton of events and networking parties around NYFW around the city. I can’t stress this enough how important it is to get out there and socialize! If you believe in your brand, this is your time to flaunt it. Places to find where the events and parties are usually found in Facebook groups sometimes and you can also look on Eventbrite. This requires a bit more research, digging, and luck to find where the events are, but as we get closer to fashion week, more and more events will be advertised.

Make sure your hotel is booked if you need one.

I’m lucky enough to be based out of NYC where I don’t have to worry about booking a hotel. As much as I’d love to invite anyone over to stay with me LOL, I can’t and I definitely recommend booking your hotel in NYC if you haven’t already! Book it yourself, or make sure to be sending out emails to hotels for collaborations to receive complimentary or discounted stays.

Organize your schedule in your calendar.

It gets hectic with shows, parties, and events and you definitely don’t want to be a no-show if you’ve already RSVPed! Putting it in your calendar and setting a little reminder helps so much. In general, being organized helps a lot.

Plan your outfits.

I’m going to worry about this more when fashion week gets closer, but I’ve already started getting ideas and gathering inspiration of what look I want to create for fashion week. I know I want to stand out for sure with some of my personal style, so definitely stay tuned for my NYFW posts and looks!

Let me know if you are attending NYFW this year and what you’re doing to prepare! I’d love to know!

13 Comments

  1. Amy Arnold
    Friday, August 24

    You look amazing. So fun to be going. Sounds like you will be ready!

    Amy Ann
    Straight A Style

    Reply
  2. BeingIsabella
    Friday, August 24

    Okay first of all, these photos are fabulous! Your looks like it came straight off the runway it’s so put together and beautiful! Your posing is also on point, shoutout to that post of yours 😉 Anyway, I cannot thank you enough for this post. NYFW is definitely an exciting time of the year for me also being based in NY but having only started my blog a short while ago, I’m always looking for ways to branch out and network a bit more – something which I’m still a bit timid about! That link you provided is super helpful and I am definitely going to spend a while looking over it! Considering fashion week starts in two weeks, do you think it’s too late to reach out to press agencies? Great and very helpful post Nicole! xx

    http://www.beingisabella.com

    Reply
    1. Nicole
      Saturday, August 25

      Thank you so much Isabella for this comment! You’re so sweet and this really means a lot! I definitely think if you send out emails ASAP, it shouldn’t be too late as some agencies are still coordinating the invites. Some don’t send out invites until last minute so you never know! Hope that helps! 🙂

      Reply
  3. Maria
    Friday, August 24

    Cute look! xo, M
    http://savvynista.com/

    Reply
  4. Aja
    Friday, August 24

    I can’t believe that you’re going! That is amazing. You are going to look EXTRA fab attending the shows. I can’t wait to see your stories!

    Reply
    1. Nicole
      Saturday, August 25

      This means so much!!! Thank you so much Aja!

      Reply
  5. Melissa Kacar
    Saturday, August 25

    Your tips are so helpful, thanks for sharing them! I hope you have a great time at NYFW! 🙂

    melissakacar.blogspot.com

    Reply
  6. Olga
    Saturday, August 25

    Such a lovely outfit!That top looks amazing:-)

    http://www.lostindaydreams.com/

    Reply
  7. Shannon
    Saturday, August 25

    Ok, now you are getting me ambitious to get into fashion shows! Love it!
    xoxo Shannon
    http://www.ThatsSOShannon.com

    Reply
  8. The Style Galaxy
    Sunday, August 26
    Reply
  9. Carina Herren
    Sunday, August 26

    Love this post! I’ve never been to fashion week, maybe next year! 😉 Now I know to plan waay ahead. Thanks for the tips!

    Carina
    https://theagelessmillennial.com/

    Reply
  10. Diana
    Monday, August 27

    I love this look! These are some great tips. I remember my first NYFW , it was crazy, having a well organized scheduled would have definitely kept the slightly chaotic experience to a minimum! x
    Diana | http://www.cettedame.com

    Reply
  11. Lovely Amusan
    Friday, August 31

    You look amazing hun, and thank you for this very useful post and the list which will for sure be very handy! Have a wonderful day!

    xoxo
    Lovely
    http://www.mynameislovely.com

    Reply

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