Well, the time has come! New York Fashion Week is in less than a month and it’s about to get busy. I’m sharing all of my tips and advice on getting invited to NYFW shows and parties to all of you readers with a developed fashion platform (whether you’re an influencer, blogger, photographer, etc.)
Last year was my very first time at NYFW and it was a blast! I had just over 1k followers on Instagram and a small blog following, so getting invited to see shows from Noon by Noor, Laurence & Chico, and Concept Korea was a dream come true.
If you’re reading this and maybe you don’t have a huge following — that’s okay! You can still get invited to a few shows and events, as long as you have a developed Instagram or blog and your email outreach strategy is up to par.
All of my tips and advice is from my own experience attending NYFW last year, so let’s get into it!
1. Research the schedule and get familiar with the brands.
If you have a smaller following but have your eyes set on seeing a Carolina Herrera show, you might not be in luck unless you know someone. Be realistic and know that you will have a bigger chance at being invited to new and upcoming designers. Personally, I think this is way more exciting! So, take this opportunity to look at the official NYFW schedule, do your research, and get familiar with the brands. It’s important to have the admiration and respect in the first place, prior to reaching out.
2. Email the PR of the brands you’d like to see or go to their event: 3 weeks before.
For getting invites to shows and events, you need to request an invite via email when you have a smaller following. Develop a concise, professional, and personal email template. Email press agencies and ask if they have any shows they’re coordinating and if you can request an invite. Email brands directly through their press contact email and ask to be invited. Keep it short, sweet, professional, and definitely not arrogant or self-entitled.
Tip | Where to find PR contacts: You can either search up each brand individually and head to their contact page (usually they have a press email) or Modem Online has an index of press email contacts for almost every single brand.
The more contacts you reach out to, the more likely a brand will invite you to their show or event. It’s obviously going to be tedious to send a personal email to over 50 agencies and brands, so I recommend writing up an email template and tweak it for each brand. Remember: short, sweet, professional. Having an email you can carefully copy and paste makes the process so much easier. Include your link to your blog, and social media links in your signature. Include a media kit, too, because they will most definitely want to see your statistics.
With a smaller following, it’s important to be realistic. Personally, I would omit researching the big brands like Marc Jacobs, Carolina Herrera, Tommy Hilfiger, etc to save time. Most of the big shows ignore request emails.
I’m giving out a FREE email template to my blog subscribers!
This email template is an outline, so feel free to add your personal flair and change some words around to strengthen your email outreach and make an impression!
3. Find social/networking events & parties: 3 weeks before.
Getting into events, parties, brunches, luncheons, etc is also important for networking as an influencer. Similar to shows, reaching out to the PR agencies of your favorite brands to see if they have any events going on around the first 2 weeks of September is the best, most effective way. You can also find events through Facebook groups and Eventbrite. As fashion week gets closer to the actual date, more and more events will be advertised and easier to find.
4. Make sure your hotel is booked if you need one: 2-3 months before.
If you’re travelling to NYC, make sure your hotel arrangements are settled for fashion week! Unfortunately, a lot of hotels are booked around this time so it’s important to do this months in advance. You can also reach out to hotels for collaborations for discounted or comped stays, but chances are, 10 million other bloggers are reaching out as well so the competition is high.
5. Stay organized with a calendar.
As your invites roll in, it’s time to mark them on your calendar. You will thank me later if you stay organized from the beginning! It gets hectic with shows, parties, and events and you definitely don’t want to be a no-show if you’ve already RSVPed! Putting it in your calendar and setting a little reminder helps so much.
6. Plan your outfits: 1 month before.
This is the fun part. Gather some inspiration, start your shopping, and create looks for each show/day!
7. Follow-up emails are crucial: 1 week before.
While it’s important to be proactive with your NYFW email outreach, some shows don’t have their list yet in August and wait until September to send them out. I encourage to send follow-up emails a week before fashion week begins. In my experience last year, I got the majority of my invites to shows and events a couple of days before the actual show.
Whether you're just starting out or you've been in the influencer/blogger world for awhile now, you will love and benefit tremendously from the exclusive tips and advice like unknown Instagram growth hacks, blog tutorials, freebies, priority reminders of upcoming courses, and so much more! You don't want to miss out.
Let me know if you are attending NYFW this year and what you’re doing to prepare! I’d love to know!