The NYFW 2019 Guide: How To Get Invited To Shows, Parties, & More (+ Free Email Template)

 

Well, the time has come! New York Fashion Week is in less than a month and it’s about to get busy. I’m sharing all of my tips and advice on getting invited to NYFW shows and parties to all of you readers with a developed fashion platform (whether you’re an influencer, blogger, photographer, etc.)

Last year was my very first time at NYFW and it was a blast! I had just over 1k followers on Instagram and a small blog following, so getting invited to see shows from Noon by Noor, Laurence & Chico, and Concept Korea was a dream come true.

If you’re reading this and maybe you don’t have a huge following — that’s okay! You can still get invited to a few shows and events, as long as you have a developed Instagram or blog and your email outreach strategy is up to par.

All of my tips and advice is from my own experience attending NYFW last year, so let’s get into it!

1. Research the schedule and get familiar with the brands.

If you have a smaller following but have your eyes set on seeing a Carolina Herrera show, you might not be in luck unless you know someone. Be realistic and know that you will have a bigger chance at being invited to new and upcoming designers. Personally, I think this is way more exciting! So, take this opportunity to look at the official NYFW schedule, do your research, and get familiar with the brands. It’s important to have the admiration and respect in the first place, prior to reaching out.

2. Email the PR of the brands you’d like to see or go to their event: 3 weeks before.

For getting invites to shows and events, you need to request an invite via email when you have a smaller following. Develop a concise, professional, and personal email template. Email press agencies and ask if they have any shows they’re coordinating and if you can request an invite. Email brands directly through their press contact email and ask to be invited. Keep it short, sweet, professional, and definitely not arrogant or self-entitled.

Tip | Where to find PR contacts: You can either search up each brand individually and head to their contact page (usually they have a press email) or Modem Online has an index of press email contacts for almost every single brand.

The more contacts you reach out to, the more likely a brand will invite you to their show or event. It’s obviously going to be tedious to send a personal email to over 50 agencies and brands, so I recommend writing up an email template and tweak it for each brand. Remember: short, sweet, professional. Having an email you can carefully copy and paste makes the process so much easier. Include your link to your blog, and social media links in your signature. Include a media kit, too, because they will most definitely want to see your statistics.

With a smaller following, it’s important to be realistic. Personally, I would omit researching the big brands like Marc Jacobs, Carolina Herrera, Tommy Hilfiger, etc to save time. Most of the big shows ignore request emails.

I’m giving out a FREE email template to my blog subscribers!ย 

This email template is an outline, so feel free to add your personal flair and change some words around to strengthen your email outreach and make an impression!

3. Find social/networking events & parties: 3 weeks before.

Getting into events, parties, brunches, luncheons, etc is also important for networking as an influencer. Similar to shows, reaching out to the PR agencies of your favorite brands to see if they have any events going on around the first 2 weeks of September is the best, most effective way. You can also find events through Facebook groups and Eventbrite. As fashion week gets closer to the actual date, more and more events will be advertised and easier to find.

4. Make sure your hotel is booked if you need one: 2-3 months before.

If you’re travelling to NYC, make sure your hotel arrangements are settled for fashion week! Unfortunately, a lot of hotels are booked around this time so it’s important to do this months in advance. You can also reach out to hotels for collaborations for discounted or comped stays, but chances are, 10 million other bloggers are reaching out as well so the competition is high.

5. Stay organized with a calendar.

As your invites roll in, it’s time to mark them on your calendar. You will thank me later if you stay organized from the beginning! It gets hectic with shows, parties, and events and you definitely don’t want to be a no-show if you’ve already RSVPed! Putting it in your calendar and setting a little reminder helps so much.

6. Plan your outfits: 1 month before.

This is the fun part. Gather some inspiration, start your shopping, and create looks for each show/day!

7. Follow-up emails are crucial: 1 week before.

While it’s important to be proactive with your NYFW email outreach, some shows don’t have their list yet in August and wait until September to send them out. I encourage to send follow-up emails a week before fashion week begins. In my experience last year, I got the majority of my invites to shows and events a couple of days before the actual show.

 

Are you an influencer or blogger?

Whether you're just starting out or you've been in the influencer/blogger world for awhile now, you will love and benefit tremendously from the exclusive tips and advice like unknown Instagram growth hacks, blog tutorials, freebies, priority reminders of upcoming courses, and so much more! You don't want to miss out.

 

 

Let me know if you are attending NYFW this year and what you’re doing to prepare! I’d love to know!

15 Comments

  1. Amy Arnold
    Friday, August 24

    You look amazing. So fun to be going. Sounds like you will be ready!

    Amy Ann
    Straight A Style

    Reply
  2. BeingIsabella
    Friday, August 24

    Okay first of all, these photos are fabulous! Your looks like it came straight off the runway it’s so put together and beautiful! Your posing is also on point, shoutout to that post of yours ๐Ÿ˜‰ Anyway, I cannot thank you enough for this post. NYFW is definitely an exciting time of the year for me also being based in NY but having only started my blog a short while ago, I’m always looking for ways to branch out and network a bit more โ€“ something which I’m still a bit timid about! That link you provided is super helpful and I am definitely going to spend a while looking over it! Considering fashion week starts in two weeks, do you think it’s too late to reach out to press agencies? Great and very helpful post Nicole! xx

    http://www.beingisabella.com

    Reply
    1. Nicole
      Saturday, August 25

      Thank you so much Isabella for this comment! You’re so sweet and this really means a lot! I definitely think if you send out emails ASAP, it shouldn’t be too late as some agencies are still coordinating the invites. Some don’t send out invites until last minute so you never know! Hope that helps! ๐Ÿ™‚

      Reply
  3. Maria
    Friday, August 24

    Cute look! xo, M
    http://savvynista.com/

    Reply
  4. Aja
    Friday, August 24

    I can’t believe that you’re going! That is amazing. You are going to look EXTRA fab attending the shows. I can’t wait to see your stories!

    Reply
    1. Nicole
      Saturday, August 25

      This means so much!!! Thank you so much Aja!

      Reply
  5. Melissa Kacar
    Saturday, August 25

    Your tips are so helpful, thanks for sharing them! I hope you have a great time at NYFW! ๐Ÿ™‚

    melissakacar.blogspot.com

    Reply
  6. Olga
    Saturday, August 25

    Such a lovely outfit!That top looks amazing:-)

    http://www.lostindaydreams.com/

    Reply
  7. Shannon
    Saturday, August 25

    Ok, now you are getting me ambitious to get into fashion shows! Love it!
    xoxo Shannon
    http://www.ThatsSOShannon.com

    Reply
  8. The Style Galaxy
    Sunday, August 26
    Reply
  9. Carina Herren
    Sunday, August 26

    Love this post! I’ve never been to fashion week, maybe next year! ๐Ÿ˜‰ Now I know to plan waay ahead. Thanks for the tips!

    Carina
    https://theagelessmillennial.com/

    Reply
  10. Diana
    Monday, August 27

    I love this look! These are some great tips. I remember my first NYFW , it was crazy, having a well organized scheduled would have definitely kept the slightly chaotic experience to a minimum! x
    Diana | http://www.cettedame.com

    Reply
  11. Lovely Amusan
    Friday, August 31

    You look amazing hun, and thank you for this very useful post and the list which will for sure be very handy! Have a wonderful day!

    xoxo
    Lovely
    http://www.mynameislovely.com

    Reply
  12. Julia
    Sunday, January 20

    First off, all of these photos are beautiful and you’re so pretty! I’d love to go to NYFW at least once in my life.

    Julia // The Sunday Mode

    Reply
  13. […] Theย NYFW 2019 Guide: How To Get Invited To Shows, Parties, & More (+ Free Email Template) from Nicole Gramcko IG: @nicolegramcko […]

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *

Scroll to top
Are you an influencer or blogger?

Get exclusive Instagram and blogging tips, freebies, and more straight to your inbox!